Orchestra
As lead designer for Orchestra, a company pioneering the future of sustainable nutrition with cricket protein flour, I crafted a logo that embodies both the natural source of their product and the harmonious balance of nutrition and innovation. The design features a bold and modern typeface, with a unique twist: within the negative space of the letter “O,” I created a simplified cricket motif. This subtle yet striking visual element cleverly ties together the product's key ingredient while maintaining a clean, minimalist aesthetic. The final logo captures the essence of Orchestra—sophisticated, sustainable, and forward-thinking—while keeping the focus on both the natural world and cutting-edge health trends.
